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NEW YORK Bimbo Bakeries USA has tapped independent O’Leary and Partners to handle advertising duties for its Oroweat, Francisco and Entenmann’s brands, according to the agency.
O’Leary, headquartered in Newport Beach, Calif., would establish an office in the Dallas/Fort Worth area to better serve the Fort Worth, Texas-based client.
“This is a wonderful opportunity for our agency to represent a world-class company with leading brands,” said O’Leary president Jim Harrington. “We are thrilled to have been chosen to help grow these three great brands.”
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