MATTESON, ILL. – Bakers Square Restaurants introduced a new themeline, ‘Nobody goes further for fresh,’ in a TV spot that broke June 10 in Midwest markets and June 14 in Northern California. In addition to promoting the freshness message, the spot also promotes a number of Baker Square luncheon and dinner selection, as well as its signature pies. CME-KHBB/Chicago created the spot.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity