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LOS ANGELES A San Diego integrated marketing agency is using advertising in an upscale mall to screen for wealthy real-estate prospects, according to the shop. The project started over the weekend and continues for the next three months.
Scott Curry, account supervisor at independent Bailey Gardiner, said a slowdown in traffic at Concordia Homes’ Lido property, where condos start at $700,000, prompted the strategy of dominating the Fashion Valley Mall in San Diego, unusual in its demographic of having more wealthy empty nesters than teenagers hanging out.
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