MIMC Show Sees Rise in Attendees, Entries
BOSTON–Next stop: the future. That was the theme of the third annual Massachusetts Interactive Media Council awards show, which last week drew a rowdy crowd of more than 1,000 to the Copley Marriott. Whistles handed out before the show added to the cacaphony inside the ballroom, where 24 agencies and interactive companies received prizes in 27 categories.
No best of show was given because the trade group believes it is too difficult to compare entries of different categories, ranging from software tools to Web sites.
No single company dominated the awards, although Boston-based WGBH Interactive captured prizes for two sites–a Science Odyssey and Nova Online–and a CD-ROM for Nuevos Destinos. TVisions, Cambridge, Mass., took home two awards for a game, Swineonline, and client Analog Devices.
Heightened interest in this year’s show forced MIMC to seek a larger venue, said Jeff Swanson, who runs interactive marketing at Trinity Communications in Boston and organized this year’s event. Attendance was up more than 20 percent from last year, while the number of entries increased to about 375, up 25 percent from 1997.
The show was hosted by Larry Weber, chairman of MIMC and Weber Public Relations Worldwide, Cambridge, Mass., and Kevin Oakes, president of Asymetrix Learning Systems, Needham, Mass.
Other winners were Holland Mark Martin Edmund; Strategic Interactive Group; Think New Ideas; Thunder House; Hill, Holliday Interactive; Brand Games/Thrust; Database Technologies; Double Decker Studios; Northern Light Technology; Boston Globe Electronic Publishing; Planet Interactive; Hasbro Interactive; Parable; Engage Technologies; Fitch; Black Bean Studios; SolidWorks Corp.; CF Video & Interactive; The Children’s Museum; The Screen House Corp.; and Spinners.
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