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Avrett, Free & Ginsberg will break new work for Liz Claiborne’s Curve fragrance, allowing the agency to strut its stuff during a $25 million review for a related client.
Claiborne holds the fragrance and cosmetics license for the Candie’s brand. Avrett is vying with fellow New York shops DiMassimo and Spike/ DDB for the Candie’s shoe and fragrance account. Sources said Claiborne got Avrett into the review [Adweek, Nov. 23]. Duties on its jeans line will remain in-house, the Purchase, N.Y.,
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