With Avon Role Growing, Wieden Adds Senior Staff

NEW YORK — Wieden + Kennedy has hired three senior executives last month in response to its expanding relationship with Avon, the agency said. The New York shop won Avon’s estimated $5 million Becoming brand in November 2001 and was recently awarded creative duties on the New York client’s new Mark cosmetics line. The latter brand launches in the third quarter of 2003 and will nearly double the agency’s Avon business, a source said. It is targeted to older teenaged girls and young women.

Helena