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NEW YORK–Avis is ending its relationship with Organic Inc., San Francisco, which has been the car rental company’s Internet ad agency of record since April 1998.
As of Nov. 1, Avis Group Holdings, a unit of Cendant Corp., will handle its online advertising internally. Internet ad spending was not revealed.
Avis will continue to work with its lead agency, McCann-Erickson, New York, which currently is planning a new national print and TV ad campaign scheduled to launch in September.
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