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Interpublic Group is getting more connected to telephony company Avaya, which has added one more IPG agency to its roster and bulked up its interactive business at another—assignments that sources estimated to be worth a total of $15 million in billings.
Citing the need for providers of telephony hardware, software and services to reach a broader level of executive decision makers, Avaya has tapped MRM Worldwide as its first direct-marketing shop, said Jocelyne Attal, CMO of the Basking Ridge, N.J.-based
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