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LOS ANGELES BMW has hired AuditStar, a London-based consultancy, to guide its $155 million media review, a representative for the automaker has confirmed. Omnicom’s Group’s GSD&M Idea City in Austin, Texas, the BMW media incumbent since November 2005, is defending. GSD&M is also the lead creative agency on the account.
Manuel Reyes of AuditStar partner Cortex Consulting Group in Ocala, Fla., is overseeing the review process in the U.S., BMW said.
The media review, as well as a procurement-driven
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