DUSSELDORF – Audi officially appointed Spiess Ermisch Abels its agency in Germany. Just one week after the split between Nissan Deutschland, Neuss and its agency Spiess Ermisch Abels, Dusseldorf, SEA landed on its feet and starting in July will handle advertising for all Audi brands. These are harsh losses for current Audi agencies DDB Needham & Partner, Vienna which handles above-the-line advertising; Heye & Partner, Munich, which handles trade advertising and promotion activities; and BBDO, Dusseldorf which is responsible for brochures. The account is estimated at $40 million. In the first quarter, the Volkswagen subsidiary suffered a loss in sales of 31% worldwide as compared to last year. In Germany alone in the first three months of 1993, there was a 37% drop as compared to that in 1992.
Copyright Adweek L.P. (1993)