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LOS ANGELES AT&T is in the process of shifting lead agency status on its estimated $2.3 billion ad account to Omnicom Group’s BBDO in New York from sibling GSD&M in Austin, Texas, per sources.
GSD&M’S team on the telecom account will now report to BBDO, and the latter will drive the brand’s overall creative direction, though no immediate changes in ad approach are planned, per sources.
GSD&M executives declined comment, and BBDO referred queries to the client.
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