Aspen Dental Picks Dailey

Interpublic Group’s Dailey has added Aspen Dental Management without a review.

The Los Angeles agency takes over traditional advertising and digital chores, as well as media planning and buying, on Aug. 1.

Major media spending by the brand was $11 million last year, up from $9 million in 2008, per Nielsen.

The Syracuse, N.Y.-based client had previously worked with Stern Advertising, an Omnicom-owned shop in Cleveland.

Aspen provides integrated business services to some 240 dental practices in 20 states.

“After seeing their work with clients as diverse as Nestle, Honda and Dole, I am confident that the Dailey team will help to grow the success of the Aspen Dental retail brand and associated dental practices,” said Mary Boysman, client vp, brand marketing and advertising, in a statement.

Dailey is well known for its retail acumen, having handled accounts like Safeway and SuperValu in the past.