Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
They were headquartered in the same building anyway, so Asher & Partners and Italia/Gal’s idea to merge was convenient as well as timely.
The combined L.A. agency, dubbed Asher/Gal & Partners, will be led by Ken Gal, 43, who will serve as president and CEO, titles he held at Italia/Gal. Asher co-founder Hal Asher, 64, becomes chairman of the new shop.
Italia/Gal was founded in 1988. Asher has run various L.A. agencies bearing his name for more than 30 years.
Asher apparently spoke to a number of shops before striking the deal.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in