Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Coca-Cola isn’t just a beverage company. It’s arguably the beverage company, a global behemoth that sells 500 brands in 200 countries, and one of the most iconic corporations to call Atlanta home.
The 131-year-old company has endured and thrived on a similar trajectory as its resilient city, said Ted Ryan, Coca-Cola’s historian and director of heritage communications.
“[Civil War Gen. William] Sherman burned Atlanta to the ground, and then it became ‘the Phoenix City,’ rising from the ashes,” he explained.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in