Aruba Tourism Taps Lewis Black for ‘Friends’ Campaign

The Aruba Tourism Authority this month will expand its recently launched campaign, called “90,000 Friends You Haven’t Met Yet,” to include in-cinema and online ads featuring comedian Lewis Black. The goal of the $10 million North American initiative is to drive tourism to the island of Aruba.

“90,000 Friends You Haven’t Met Yet,” via Lowe New York, kicked off last month with print, transit and digital ads in major markets including New York, Chicago, Boston, Philadelphia, Washington and Hartford/New Haven, Conn. Print ads are running in publications including New York magazine, Vanity Fair, Cond