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First Look The latest financial records at WPP Group, the first of the major multiagency, multinational holding companies to reveal 1997 results, offer economic insights that others can take away. First: The marketing services business around the world is running at a brisk pace. Ignoring currency fluctuations and acquisitions, WPP’s revenues were up 8.4 percent last year, better than most host-country GDPs. Second: Currency fluctuations are starting to become an issue again. WPP, based in Britain, is being hurt by the rising value of sterling.


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