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Arnold Communications has been hired to create ads for The Wall Street Journal Interactive Edition and is poised to pick up a media buying assignment from Universal Music Group. The combined tasks are worth upwards of $25 million.
A representative for the WSJIE, a unit of Dow Jones & Co. in New York, confirmed the move but would not disclose details, such as the identities of other agencies that pitched.
Goodby, Silverstein & Partners, San Francisco, recently won the ad account of the WSJ newspaper over finalists J.
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