Arnold Wins WSJ; Universal Next

Arnold Communications has been hired to create ads for The Wall Street Journal Interactive Edition and is poised to pick up a media buying assignment from Universal Music Group. The combined tasks are worth upwards of $25 million.
A representative for the WSJIE, a unit of Dow Jones & Co. in New York, confirmed the move but would not disclose details, such as the identities of other agencies that pitched.
Goodby, Silverstein & Partners, San Francisco, recently won the ad account of the WSJ newspaper over finalists J. Walter Thompson, New York, and TBWA/Chiat/Day, Playa del Rey, Calif., following a review. Arnold was awarded the interactive edition following a separate, simultaneous search and will develop a brand-building campaign, sources said.
Separately, Arnold officials have held talks with executives at Universal Music about a national media buying assignment, sources said. Contract issues, such as agency compensation, are now on the table, and the deal may take several weeks to conclude, said a source. Universal parent Seagram Co. purchased PolyGram N.V. for $10.4 billion in December, creating the world’s largest record company, with labels that include Motown, Mercury and Island records.
PolyGram executives were in attendance last year when the shop made a presentation to the Record Industry Association of America, which was shopping a $30 million account. The RIAA pitch fizzled, but Arnold and PolyGram embarked on their own discussions and are now poised to make a deal, sources said.
Officials with Arnold and Universal Music either declined comment or did not return calls.
–with Teresa Buyikian and Angela Dawson