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Beginning next month, vacationers will be able to book passage on a Royal Caribbean ship on a revamped Web site that is one more element in the $70-80 million marketing program by Arnold Communications to build the brand and attract new passengers.
In addition to introducing the largest ship on water, Voyager of the Sea, Royal Caribbean of Miami will later this year christen two comparable vessels, the Explorer and Adventurer, said Arnold executive vice president Pam Hamlin.
Creative executions feature photographs of destinations striving to appeal to adventure-oriented travelers.
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