Arnold Pursues Staples, 7Up

BOSTON Havas-owned Arnold is expected to return the RFP for Staples’ $60 million broadcast creative account, and has been talking to Cadbury Schweppes about pitching ideas for the client’s 7Up brand, sources said.

Along with Boston-based Arnold, shops expected to return the Staples document, which is due back with the client this week, are: WPP’s J. Walter Thompson in New York; Publicis’ Fallon in New York; Interpublic’s Deutsch in New York and Hill, Holliday, Connors, Cosmopulos in Boston; Grey in New York; and Omnicom’s TBWA\Chiat\Day and Merkley + Partners, both in New York, sources said.

Independent McCarthy Mambro Bertino in Boston and Publicis’ Saatchi & Saatchi in New York received the Staples form but opted not to pursue the business, sources said.

The company, based in Framingham, Mass., is looking for an agency close to home, having parted with Omnicom’s Martin/Williams in Minneapolis in part over that issue, sources said. Select Resources International in Santa Monica, Calif., is handling.

Separately, sources said Arnold plans to present ideas to 7Up for its $25 million creative assignment. Also presenting are the incumbent, WPP’s Young & Rubicam in New York, as well as MDC agencies Cliff Freeman and Partners in New York and Cripsin Porter + Bogusky in Miami [Adweek, April 26].

Arnold representatives declined comment and a 7Up rep declined to discuss the process.

—Adweek staff report