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Wieden Bid May Be Bolstered by Former Mullen Team
BOSTON–Seeking another “cornerstone” account capable of generating world-class creative, Arnold Communications here has emerged as a semifinalist in the competition for Monster.com’s $75-90 million U.S. account.
The agency will present capabilities to client executives, as will BBDO, Bozell, DDB and Ogilvy
& Mather, all in New York, and Wieden + Kennedy, Portland, Ore. Incumbent Mullen, Wenham, Mass., which has handled advertising for the job site for the past two years, is defending.
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