Arnold Enlists SVP on Vonage

BOSTON Ken Dec has joined Havas-owned Arnold here as senior vice president and group account director on the Vonage account, the agency said.

The well-traveled Dec, 46, was most recently at PreVision Marketing in Lincoln, Mass., where he served as chief marketing officer for about a year. Prior to that, he headed up business development and client strategy at the Boston office of independent agency Via.

He has also held senior posts at Hill, Holliday, Connors, Cosmopulos, Rapp Collins and CGN (the latter now part of Connelly Partners in Boston).

Dec now reports to Greg Johnson, evp of ArnoldOne, the relationship-marketing division of the agency.

“Ken is a seasoned professional who understands the high-pressure world of acquisition marketing,” said Johnson. “His ability to balance the science of direct response advertising and marketing with the art of a great creative platform and campaign will be of tremendous value to our clients.”

Arnold won Internet phone service provider Vonage in October 2004 following a review and broke its first TV ads for the client that December. Vonage spends about $75 million annually on ads, making it one of the largest accounts in Arnold’s headquarters office. About half of Vonage’s budget is earmarked for online initiatives.