Arnold: Dis-Missed!

U.S. Army Considers Trio of Agencies
WASHINGTON, D.C.–Arnold Communications, in need of a big win after losing some $40 million in McDonald’s business in recent weeks, failed to advance in the review for the U.S. Army’s advertising account.
The Army narrowed the list of contenders for its $114 million ad contract to three shops: The Martin Agency in Richmond, Va.; Campbell-Ewald in Warren, Mich.; and Leo Burnett in Chicago, according to sources. An Army official declined comment. Young & Rubicam, New York, handled the account.
After issuing questionnaires and conducting “capability briefings,” the Army cut Arnold, Boston, DDB of Chicago and McCann-Erickson and Ogilvy & Mather, both in New York.
–Wendy Melillo