Army to Extend Burnett’s Contract

WASHINGTON The U.S. Army plans to extend its contract with Publicis Groupe’s Leo Burnett through next March to avoid a possible interruption in its advertising during a transition period following its ongoing $200 million review, an Army official said.

The Army is scheduled to choose a winner in December, and wants to make sure there are no gaps in its recruiting messages.

The extension of Burnett’s contract, which expires at year’s end, does not affect the current review, the Army official said.

The same six agencies that participated in last year’s Army competition, which was never completed, have again returned questionnaires, sources said. Responses were due Sept. 8.

The agencies are: Burnett, Omnicom’s BBDO, Interpublic Group’s McCann Erickson and WPP Group’s Grey, Ogilvy & Mather and Young & Rubicam.