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They could probably use some "good-mood food" over at BBDO today. Arby’s, a client at the Omnicom agency since the end of 2010, awarded its nearly $100 million account to Crispin Porter + Bogusky without a review.
The move reunites Arby’s new CMO Russ Klein with the MDC Partners agency he hired in 2004, when he was global chief marketing officer at Burger King. Klein left BK in late 2009 and joined Arby’s last month.
“BBDO’s work for Arby’s was exactly what the brand needed at the time,” Klein said of the change.
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