The development came to light on Twitter during last night's Oscars, while the social conversation between the brand and performer has continued into today.
The fast food giant's logo shares a similar look to Williams' soaring fedora. So for Arby's, the buzzy branding move was like shooting fish in a barrel. The hat cash will help fund From One Hand to Another, a charity the rapper-producer runs for underserved children.
Williams placed his hat on eBay on Feb. 20 before Arby's swooped in on the auction's last day (March 2) to make the purchase.
— Arby's (@Arbys) March 3, 2014
What a pleasant surprise. Thank you @Arbys, our roast beef is now officially well done.