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NEW YORK Integrated Consulting just received a long-overdue branding makeover.
You’d never know it from the old name, but the company is actually a small media agency that places approximately $50 million annually in ads for clients, according to owner Susan Applegate.
With some help from brand specialist Eisen Management Group, Cincinnati, Integrated Consulting morphed into Applegate Media earlier this month, a name that will hopefully make its mission a little clearer.
About a year ago, the independent shop with a staff of five was facing a couple of challenges.
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