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NEW YORK TBWA\Media Arts Lab won the Grand Effie for Apple’s “Get a Mac” campaign at the 39th annual Effie Awards held here on Thursday.
The Effies honor the effectiveness of campaigns and individual spots. “Get a Mac” generated market-share growth of 42 percent, record sales and cultural influence for Apple, according to the Effie organization.
The campaign portrays comedian and author John Hodgman as a dowdy, gray-suited PC and actor Justin Long as the younger, shaggier Mac.
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