Apple “Hallway”

There’s so much buzz and demand for Apple’s iPhone 2.0, the company probably doesn’t need to advertise. It does anyway, serving up this quasi-futuristic spot. It’s no “Mac vs. PC” in terms of entertainment value. In fact, the buildup and “payoff” are downright silly — it probably takes about one second for most viewers to guess which new phone beats the iPhone. (Hint: It’s not Samsung.) Even so, the mainly monochrome visual style and high-tech ambiance seem well suited to the cheaper, faster, enhanced iPhone that made its debut this week. Does John Hodgman use one? Maybe we’ll find out one day. –David Gianatasio