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NEW YORK AOL has relaunched Truveo.com, a video search engine that had previously served as a demonstration site for developers, as a stand-alone consumer site designed to serve as a one-stop shopping for online video.
AOL acquired Truveo, which boasts of advanced search technology that uses video-specific algorithms, in 2006. Initially, AOL focused on incorporating Truveo’s technology into its own video search engine.
But with the explosion of Web video content over the last year, ranging from professionally produced fare to user-generated clips, the company felt that a single site allowing users to better navigate that landscape had great potential.
“While
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