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NEW YORK America Online has expanded its relationship with the National Football League to encompass game-by-game previews and highlights that will be made available to the Internet service’s broadband subscribers.
The new multi-year sports agreement—the largest to date for AOL for Broadband—is part of an effort to attract people to the broadband service with exclusive content. In April, the AOL Time Warner Internet unit rolled out a new, enhanced broadband service, which looks to leverage its parent company’s content and other exclusives to entice at-home broadband users to pay $14.95
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