AOL Begins Search for I-Shop

America Online has launched an interactive creative and media review, the Dulles, Va.-based company confirmed last week. The Time Warner unit has sent RFPs to 15 East Coast shops. AOL spends an estimated $55-60 million annually on interactive ads. Independent Doner Direct in Detroit, which has handled online media, declined to participate, an AOL rep said. Omnicom’s AtmosphereBBDO, the online creative incumbent, is defending. Goodman & Co. in New York is conducting the search.