Another Senior Manager Arrives to Boost C-E/West

After a sluggish year in which it won no new business, Campbell-Ewald/West is hoping some added executive firepower can make a difference.

The Warren, Mich.-based agency is sending Jeff Scott, president of integrated account services, to work part-time at the Los Angeles office, which completed a reorganization last year.

Scott, 41, will spend time at both offices. In L.A., he will search for ways to improve the new-business win percentage. The drought last year, he said, was not the result of any deep-rooted problems at the office.

“I know the team did a brilliant job in coming up to speed in new-business pitches,” Scott said. “I think this is about dropping in the last piece of the puzzle here. It’s about ensuring long-term success for the L.A. office.”

Campbell-Ewald was a finalist last year in the Petsmart and Jenny Craig reviews, but came up short in both. Scott, who joined the agency in 1987, believes the presence of a senior manager in L.A. from agency headquarters will add clout during such reviews.

Last May, Campbell-Ewald announced a new executive team in L.A. and other changes aimed at revitalizing the West Coast operation. The moves included the recruitment of former Grey Advertising evp Debra Samuels Wurzel as evp/managing director and Detroit veteran Debbie Karnowsky as evp/executive creative director.

At the time, chairman and CEO Tony Hopp said the changes were meant to boost performance and improve the agency’s image in the L.A. community. The shop also transferred the estimated $45 million Farmers Insurance account from Detroit to L.A., where the client is headquartered. But just months later the shop lost the $70 million DirecTV account to Deutsch/LA.

As a whole, the agency, whose major client is General Motors’ Chevrolet division, handles billings of about $1.7 billion. Figures for the L.A. office alone were unavailable. CHRIS CASABURI