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Andy’s Mojo Still At Large
What do you do when your advertising campaign suddenly becomes embarrassingly obsolete? Facing up to it is a good start. After Andy Roddick was eliminated early in the U.S. Open, American Express’ ad campaign, which asked, “Have you seen Andy’s mojo?” took on an entirely new meaning, one not altogether positive. But Ogilvy & Mather, which created the campaign, decided not to can it. Andy’s mojo faces up to allegations in an ad that broke last weekend.
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