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The man who last year had Chicago Bulls fans wearing horned helmets on behalf of Subway restaurants hopes to capture the attention of Chicago White Sox partisans this year with a new weekend tradition–a human sandwich, soda and bag of chips racing one another across the field.
Jay Moore, promotions director at Hal Riney & Partners/Heartland, lead agency for Subway, convinced the team to allow him to schedule the costume-character races, from center field to home plate, between action in the fifth inning of weekend games beginning April 24.
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