The In and Out of Yes and No

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Pitching. You love it, you hate it. Depending on whether you win or lose. We just lost one where we left every single thing we had — every nerve, every sinew, every synapse — in the room only to be told thanks, but no thanks. It’s easy at these times to go down the road of the spurned boy- or girlfriend muttering, “He/she had big ears anyway and smelled funny.” But let’s face it, when you have loved and lost there’s no getting away from the hurt.

What’s even harder, at least for the first month, is to see it from the client’s point of view — even if they’re as charming and talented a bunch as the group who just told us to go take a hike.

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