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CHICAGO In time for the new year, Bally Total Fitness has launched an advertising campaign tagged, “Meet your potential.”
The effort, developed by the Chicago company’s in-house advertising department, depicts eight people describing their reasons for getting fit. In one television spot, a husband and wife talk about how they both put on baby weight with the birth of their first child.
Another commercial shows a 40-something woman who is determined to fit in an intentionally small bridesmaid dress for her brother’s wedding.
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