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Upstart basketball sneaker and apparel brand And 1 attempts to cement its in-your-face equity with the first television spot starring recently signed endorser Latrell Sprewell. The commercial, from Crispin Porter & Bogusky in Miami, breaks this week.
After signing Sprewell in early April, company officials said they had no plans to use him in TV ads. (In fact, the brand has not done any TV for a year). But once Sprewell’s New York Knicks qualified for the National Basketball Association playoffs amidst a barrage of negative publicity concerning the player, that plan changed.
CP&B shot the commercial in White Plains, N.Y.,
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