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Electricity’s role in mundane as well as life-changing events is the focus of a new campaign for Ameren from Rodgers Townsend.
Spots break this week in Illinois and Missouri markets covered by the utility, which each summer launches an image campaign to address various issues such as, last year, potential competition in the marketplace.
This year’s campaign addresses reliability, deemed timely in light of recent power outages in California as well as problems in the past couple of years closer to Ameren’s region.
“This is a reminder that Ameren had no blackouts, no problems,” said Tim Rodgers, a partner at the St.
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