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RDW Group Unveils First Multimedia Effort For Home, Auto Insurer in 18 Key Markets
BOSTON–RDW Group’s first national campaign for Amica uses evocative visuals and the tagline, “The people you want around, just in case” to promote the client’s auto and home insurance coverage as well as establish a brand identity.
Spending levels were not disclosed, but sources estimated media buying to be in excess of $5 million.
The campaign, scheduled to run through year’s end, represents the first major ad push for Amica in its 90-year history.
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