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NEW YORK American Express has placed its estimated $400 million global media account in play, a representative for the company confirmed on Tuesday.
WPP Group’s MindShare is the incumbent and is expected to defend, a source said. AmEx declined to comment on contenders. MindShare could not immediately be reached.
The creative portion of the business, which along with media chores has been handled by WPP’s Ogilvy & Mather since 1962, is not affected, the client rep said.
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