American Society for Quality Breaks Work

CHICAGO Having broadened the scope of its offerings beyond the manufacturing sector, the American Society for Quality has launched an ad campaign targeting other industries.

The campaign was created by independent Kohnke Hanneken in Milwaukee. Print ads in the effort, which also includes radio and online, broke in September issues of Fast Company magazine. Other publications will include The New York Times and CEO. The work carries the tagline, “Make good great.”

“Our new tagline exemplifies the universal nature of quality,” said Daniel M. Duhan, president of the Milwaukee-based nonprofit organization, in a statement. “It communicates the role that quality plays in business, society, and in people’s personal lives.”

Spending was not disclosed, though a company representative said it would reach the “millions.”