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Bronnercom West Tapped for Test; Dot.Coms Eye Move Closely
SAN FRANCISCO–In a move likely to be scrutinized by a host of e-commerce companies, Amazon.com is set to begin experimenting with marketing by direct mail, tapping Bronnercom’s West Coast office for the assignment.
The agency was selected after a review of undisclosed shops.
Bronnercom will unveil a mail campaign in mid-January that reflects the look and feel of the company’s TV ads by Foote, Cone & Belding in San Francisco (see New Campaigns, page 28).
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