Amazon.com Debuts Interactive Web Films

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NEW YORK Web retailer Amazon.com today begins a short-film series on its Web site created by Fallon. The films, which star Minnie Driver, Darryl Hannah and Chris Noth, among others, feature interactive credits, which link back to Amazon, where consumers can purchase the products and clothing seen in the programs.

The first film, Portrait, is directed by RSA’s Jordan Scott and debuts today on Amazon.com. It stars Driver as a dictatorial boss who pushes around her assistant Esther.

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