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Black Rogers Sullivan Goodnight in Houston was hired to create an advertising push for Allergy-Free after a three-way review.
The Houston manufacturer of allergy avoidance products, including the Aller-Pure air filter, also heard presentations from Rives Carlberg and Taylor-Speir, both Houston. Billings were undisclosed.
Taylor-Speir has done consulting work for the client, whose previous marketing consisted mainly of endorsement deals with radio personalities Paul Harvey and Rush Limbaugh. The client has also developed radio ads in-house; it did not previously have an agency of record.
Tina Berry, Allergy-Free’s senior marketing manager, said the review was triggered by the company’s desire to expand its marketing activities in 1999.
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