The All-or-Nothing Green Home

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There’s no place like a green home, but most consumers are far from inhabiting one. Nor, finds a Shelton Group poll, do they necessarily feel a great urgency about doing so.

One of the survey’s questions asked, “How important is it to you that your home is a ‘green’ home?” with possible answers ranging from “very important” to “very unimportant.” Nine percent picked “very important,” with another 46 percent choosing “important.” Twelve percent dared to say “very unimportant,” and another 8 percent said “unimportant.”

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