AKQA Targets IT Managers for Good Technology

NEW YORK AKQA this week launched a monthlong campaign for Good Technology that will promote the company’s mobile enterprise software.

About 15-20 ad units aimed at information-technology and sales managers are currently running on Wired.com, Ziff Davis Media Network, News Factor Network, Forbes.com and PGATour.com, among other properties.

One rich-media ad for Good Technology’s Good Link wireless product states, “There’s a difference between being mobile e-mailers and mobile employees. That difference is Good.” It then explains, “Unlike Blackberry, GoodLink lets you open, edit and save attachments,” and concludes, “Choose Good.”

The San Francisco-based interactive agency, which also works for clients such as Nike and Xbox, said it landed the interactive marketing assignment in January following a review of other undisclosed shops. In addition to interactive advertising, the relationship also encompasses online media buying and optimization and Web development services. The budget was undisclosed.

AKQA said it was initially referred to Good Technology of Sunnyvale, Calif., by one of its longtime clients, palmOne. The Milpitas, Calif.-based wireless device marketer, formerly known as Palm, recently awarded AKQA additional duties for its Handspring products, including the Treo 600 smart phone.