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San fRANCISCO—Consumers who are still baffled by handheld computers are likely to get an education in the coming weeks as Palm Inc. kicks off an ambitious holiday marketing ef fort. The $10 million push, including television and online ads, was created by San Francisco shop AKQA.
The campaign, set to run through Jan. 7, is the first major TV work that Palm has launched this year. The spots are slated to run on both broadcast and cable nets, such as MSNBC, ESPN, VH1 and Comedy Central.
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