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Austin Kelley Advertising, an Interpublic Group shop, has won the Pennsylvania House Furniture account following a review that began with eight contenders.
The Atlanta agency bested crosstown co-finalist Sawyer Riley Compton and Price/McNabb in Charlotte, N.C. Previous advertising had been created by various agencies under the tagline, “Making classic comfortable.”
Ron Fuhrman, vp of marketing at the furniture maker in Greensboro, N.C., said the brand, a division of La-Z-Boy, needed to be repositioned to appeal to a younger demographic.
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