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A romance novel hero named Sebastian is recruited to deliver cold-fighting supplement Airborne in Bartle Bogle Hegarty’s first work for the brand. The 60-second spot opens with the bare-chested hunk riding a white steed through an idyllic field. “He has great hair,” the voiceover says. The narrator goes on to explain that the hero lives in an enchanted world, but for a limited time he is visiting earth “with one mission: to spread Airborne.” The spot then cuts to suburbia, where the sultry Sebastian delivers the product and looks great doing so.
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