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DALLAS SWG&M’s new TV campaign for The American Heart Association advises African Americans and Hispanics not to ignore the warning signs of a possible heart attack, the shop said.
The Austin, Texas, agency launched three spots yesterday for the Texas affiliate of the AHA. Targeting African American women and Hispanic men—two minority groups that are at a high risk for heart attacks—the spots use the tagline, “When a heart attack comes, will you recognize it?”
“Home” opens with a Hispanic family enjoying a relaxing day indoors.
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